JSC Liberty Bank
Facilitation of healthy life style, and especially taking care of the older generation has always been the priority in the social responsibility plan of Liberty Bank. Accordingly, Liberty Bank worked out online projects specifically targeted for individuals over 60.
These projects, having been developed right after the pandemic outbreak, provided for free computer skill teaching courses, athletic, cooking, entertainment and amusement activities. The respective timetable was set during each week. These Liberty courses became somewhat supporter to the Stay Home campaign undertaken in the country. The first online video was shown on MyLiberty Facebook site, which had been created specifically for Liberty Bank’s social responsibility projects.
The project involving Bank employees, as well as the invited lecturers, guests and friends lasted till the end of June 2020. As a result, the home quarantine conditions for the devoted CSR FB account users were made softer. The video lessons had up to 5 million views on FB. The users were actively commenting daily. The videos are still available in social network and they can return any time and revise the lessons.