Efes Georgia - JSC Lomisi

Efes Georgia, as a company with high social responsibility decided to specify the priorities and provide any possible assistance to representatives of partner sectors, such as: individuals employed in restaurant businesses, musicians and other vulnerable groups of the society. The project commenced in March 2020 and still continues. 

As a result of the measures taken: up to 500 barmen who had lost their jobs received financial aids; 

Under the name of the company brand - Karva, the campaign Get Cured at Home was launched in March 2020. It was intended to assist/encourage Georgian showmen and show women (singers, musicians, DJs). In collaboration with Leno Records studio, a series of online concerts were organized which were live broadcasted on Karva Facebook page. 

The company sponsored online music lessons for the music-lovers staying at home. 

The site of Karva with help of Mutanti radio still keeps broadcasting Georgian DJs sessions. 

The above-mentioned initiatives were implemented in cooperation with Georgian Barmen Association and Leno Records studio. 

The campaign also included a musical contest for beginner musicians; 10 best videos were shared on Karva’s social media webpages and advertisement was funded. Karva gifted three winners with professional records and video. Overall, the campaign funded up to 50 musical and educational online events.