Terabank

The summer time campaign – We are going to Georgia, taking place from July 22 till September 10, was targeted at support of tourism and popularization of Georgian regions. We are Going to Georgia was a new corporate social responsibility initiative, which through Tera-guides’ adventurous stories was informing about unknown and attractive sights of four regions – Racha, Adjara, Samtskhe-Javakheti and Samegrelo. Under the campaign route maps were drafted, which turned out to form a type of roadmaps to discover exquisite parts of Georgia. What is most important, any person could become someone else’s guide, create and share his/her own route and discover touristic attractions of the country. 

In popularization and wrapping of the project, Terabank became partner of Waterguns advertisement agency, which worked out the creative part ot the plan and prepared a series of videos. Terabank employees also were involved in the project implementation. 

As a result, this 2020 year initiative helped the public to rediscover locations in Georgia well known at first glance; many people gained experience of traveling throughout their homeland like in a foreign country and this significantly strengthened Terabank corporate social line. 17 videos were presented in social network and their interesting contents resulted in active public involvement.