In a few weeks after the crisis had emerged, namely in April 2020, for the purposes of supporting business sector BDO initiated ‘Rethink’ campaign to give a new glance to the well-known themes. The campaign was intended to assist various size companies operating in different sectors to successfully adjust to the new reality and develop correct business strategies. BDO adapted the concept for local market in Georgia, launched a special web-site and provided the companies with its own vision of manoeuvring in a new reality. Rethink is a model comprising of 3 stages – response, sustainability and transformation – these are the stages, which all companies will have to go through in order to overcome the crisis and return to normal working mode. 

The given concept can independently, without involvement of a business consultant, provide assistance to business of any type, size and field to maintain sustainability during the pandemic, re-analyse business processes, necessity of digitizing, as the major opportunity for business continuity, safety and analysis, significance of data processing and well-thought decision making. 

Rethink model can be used by anyone, whether it is a BDO client or not. The web-site provides sector oriented, worked out surveys for various industries which form a useful guide for precise identification of the current and future challenges and planning problem solving ways.