ACT ANALYZE AND CONSULTING TEAM

The Spar supermarket network is an international company and its social responsibility concept is From September to October 2017, ACT's employees provided marketing consultation to the Babale social enterprise. The needs assessment implemented within the framework of the project outlined the challenges in several main directions: enterprise publicity, product positioning and categorization. Within the framework of the consultation, the ACT team developed ideas together with Babel related to its products, sales and its distribution. At the same time, a target audience communication plan was elaborated and a priority segment of the market was outlined. As a result of the project, the social enterprise implements focused, more efficient and proactive communication with its target audience in the direction of Babel's awareness raising and product positioning. For this purpose, emphasis was made on clearer and specific messages related to the organization as well as its product. The product's visual characteristics were also enhanced with images from Georgian symbolism. Opportunities for sales and distribution have become more diversified.