Phubber

The awareness about sustainability is rather low in Georgia, especially in terms of fashion, which is the second most harmful industry on Earth. –For this reason, the Phubber company decided to create a multi-language social and media platform called The Devil Wears Responsibly (TDWR) which is solely concentrated on raising awareness and educating and inspiring people about fashion sustainability. 

The platform provides every piece of news that is happening around the world concerning sustainable fashion and helps every Georgian and non-Georgian reader to become a fashion activist. The news includes brands, textiles, collaborations, educational aspects and tips and tricks for daily sustainable life.

From October 2022 and without any active marketing, TDWR more than 30,000 daily readers and followers from around all social media with more than 500 posts, articles, news, facts and statistics.

Phubber is not just a business but it is a responsible business that brings values and visions from a regional to a global direction. The team strongly believes that fashion should live longer and for a better future. The company’s main goal is to drive fashion towards a sustainable and ethical future.