TERABANK

For this purpose, Terabank's existing or new customers were able to use bicycles for free in Tbilisi. Throughout the whole summer, bicycle parking racks were installed in front of ve of the bank's branches where customers were able to easily pick up a bike using only their Tera Bike card. For bicycle lovers to ride comfortably across Tbilisi, Terabank prepared a special guidebook with the help of the professional bikers. Terabank's summer campaign generated positive feedback. It had a very high involvement rate on social networks. The number of the bank's new clients also increased by 70% during the campaign as compared to the same period of the previous year. Despite the fact that the campaign is over, Terabank continues to work in this direction: those who wish to buy a bicycle can make use of a bike installment. The bank also offers free cycling classes to those interested in acquiring cycling skills. There are plans to install bicycle racks at universities and widen the campaign across the country. 

„We, as companies, should be bold and take steps to achieve even unbelievable idealistic aims which stimulate positive changes“. Tea Lortkipanidze General Director