GPI HOLDING

The project aims to popularize insurance as a nancial protection mechanism, raise the awareness of entrepreneurs about insurance and engage them into the insurance system which is a necessary condition for the development and strengthening of the country's economy.

The insurance program envisions a reimbursement of GEL 50,000. For the purpose of reducing the insurance fee for small entrepreneurs, GPI Holding's co-nancing of the business risks at the rst phase of the program was 50% and then 25%-50% at the second phase. A wide audience was informed about the program's conditions and discounts through various communications campaigns.

The project results were vividly revealed by the Eliava market re: 70% of the those who suffered losses and who were already insured with GPI received a total of GEL 600,000 in reimbursements. The attitude towards insurance has changed as well and this is reected in the almost 100% rate of insurance policy renewal. The program has also positively affected the company: incoming calls at the call center have increased by 300% and sales have increased by 500%.

At the current stage of the program, all entrepreneurs receive business obstacle insurance free-ofcharge when purchasing a property insurance policy at GPI Holding.