GINVENTOR

Ginventor decided to support the theater by enhancing communication with the younger generation on social media and thereby stimulating their interest in the theater. A communication plan was developed whose main objective was to provide relevant, interesting and appealing information to the younger generation of 16 to 29 yearolds on both the old and the new repertoire of the theater.

The project launched in April 2019 has already given some results. If months ago there were plenty of empty seats during its performances, at this point the theater auditorium is slowly being filled with new faces. As for the social media activity, the number of people from the 18 – 24 age group has increased by 15%. In addition, an entirely new age segment of teens from 13 to 17 years of age has joined the group.

The next phase of the project aims to attract even more spectators to the Liberty Theater using innovative approaches.