TERABANK
As part of the campaign, Terabank branches function as tourist centers in Tbilisi and the regions with staff acting as tourist advisors. Employees wear badges and provide people with comprehensive information on sightseeing attractions, interesting routes and catering locations across Georgia.
The Bank has selected 18 branches for this initiative. During the campaign, these branches would provide serves to customers who are interested to travel. The Become a Tera Traveler, logo and inscription was displayed on the fronts of these participating branches. Additionally, posters and brochures of ten different tourist routes were displayed in showcases and branch interiors. An online platform, www.terabankfortravelers.ge,was created with information on various tourist sites. Agroup was also set up in the social network where any traveler can share with others the photos of his travel
in Georgia.
The Become a Tera Traveler campaign was supposed to end on September 15 but will continue until the end of 2019 due to public interest. Terabank employees will inform interested people about special routes that tourists may enjoy during the fall and winter seasons.
„Terabank employees are unified around one idea: the permanent interest towards the processes ongoing in the country and a desire to change the surrounding reality for the better“.