INSURANCE COMPANY GPI HOLDING

Anyone using the GPI mobile application may join the Ecoist program and earn eco-coins through money paid for insurance and/or various eco-activities – training, walking, drinking water, etc. Eco-coins can be used to purchase and renew insurance, thereby representing a strong incentive for people to join the insurance system.

The campaign is mainly conducted through social networks; the leading role within is played by influencers – eco-soldiers who give examples and call on followers to repeat eco-behaviors:  not to forget to drink water, to walk home, etc. A Facebook group has been set up where ecoists share their achievements with others. The group now has 3,200 members and their number is increasing daily.

Partners of the project are the Aspria fitness center, the X Treme sports store, the QuickTest car inspection center and the Georgian water company, Sno.

The loyalty campaign was launched on June 26 and has already achieved outstanding results:  the indicator of the application’s downloads has doubled while the sum of eco-coins earned by users has exceeded a half-million