TERABANK

To help overcome this challenge, with the assistance from Terabank, a digital foreign-language platform, Linguing, developed a free online course for learning English to help owners of tourist businesses improve conversational English within the shortest period of time. The course is tailored to the needs of the target audience and includes the vocabulary that is necessary for effective communication with tourists.

In addition to financial assistance, Terabank made its own communication channels available for the Georgian startup. Information about the Linguing course was circulated via Terabank’s Facebook page as well as SMS and information letters sent to the clients of the bank. An advertising banner of Linguing rotates on LED screens of 18 branches of Terabank.

More than 3,000 representatives of tourism have begun to learn foreign language by means of the application.

The campaign will be completed at the end of October.