Mtavari Arkhi

The channel's objective was to develop a program that would uphold social responsibility toward its viewers and the country's population as a whole. By disseminating non-formal education on topics such as disability issues, human rights, and minority rights, the channel aimed to raise awareness and foster tolerance among people.

The program's topics were selected based on research findings, which identified the most pressing issues in the country. Each topic chosen for the program underwent consultation with relevant professionals to ensure accuracy and depth of coverage. Through collaboration with these experts, the "Mtavari Arkhi" team developed the program "Sheni Shuadge" with a focus on addressing these important societal concerns.

The program "Sheni Shuadge" dedicates more than one segment to the topic of education. Each segment or column within the program was developed in consultation with various non-governmental organizations, educational institutions, or professionals specializing in specific fields. In many cases, these collaborators were directly involved as co-hosts, ensuring the accuracy and relevance of the content presented in the program.

"Sheni Shuadge" has maintained a stable second place in ratings throughout the year, indicating its popularity among viewers. The program also receives an active response on the channel's Facebook page, where viewers systematically engage by commenting or sending personal messages, expressing their opinions on specific issues or episodes. Despite our best efforts, some segments did not meet the audience's approval, leading us to either change the format or discontinue those segments altogether.

For the rubrics planned in 2024, we have compiled them entirely based on the interests of the audience, aiming to maintain and further enhance viewer engagement.