Leavingstone

From January to July 2022, the company implemented a campaign in order to show the brutal results of pyrotechnic usage. They created an outdoor installation which depicted the death of a bird through the use of a chalk outline similar to the ones seen on the ground at crime scenes. The goal was to simply ensure the general public to take a safer and more thoughtful approach to fireworks.

The company shared environmental infographics on social media in order to educate people on the issue of pyrotechnics being harmfulness to humans, birds, pets, farm animals, wildlife and the environment.

The company successfully managed to change the minds of a significant number of residents. People's engagement dramatically increased, not only on the streets but also online. Outdoor activities prompted residents to share posts on social media. Even news sources got involved, writing articles about the campaign.

With a media budget of 0 dollars, the company reached up to 400,000 people and got everyone talking. 

Every single person who listened and was dissuaded from using pyrotechnics is the positive change that our society and animals need.