BANK OF GEORGIA

These projects are implemented by the bank's Tree of Life Foundation. In order to meet the high interest of society vis-à-vis the foundation's activities, the Bank of Georgia created an information website, www.tree.ge, where information about the foundation's ongoing and completed projects is accessible in an easy-to-use format.

Information about the projects which have had a signicant impact on the eld is also published in the Tree of Life annual reports, distributed in the form of publications and video clips and also available on the website. Real life photos from the project, simple diagrams and infographics reecting the results are used in the annual reports for better perception and informative purposes. More than 700 printed versions of the report were disseminated in 2017 while the video version has received more than 73,000 views on Facebook.

Communicating the bank's social responsibility activities in this manner raises customer loyalty as well as the motivation of the bank's employees who are proud to work for a company which does so many good things.