M-Group

The aim of this 2018 M|Group project was to offer a beautiful day out for children without family care. The M|Group, in cooperation with the Kvareli Orphan and Children without Family Care Protection Association, invited children from the facility for a day out at Kvareli Lake. The children explored the resort and participated in various entertainment activities: bicycling, water bikes, motor boat tour, churchkhela making, a barbecue and bread baking. With the help of the M|Group project - M|Kids, the participating children were also treated to a variety of sweets and cakes. Media representatives were actively engaged in the campaign and provided entertainment together with the children to create a warm and friendly environment. The event received active coverage online, on television and in print media. The children enjoyed themselves during their day out. The company will to work to organize future similar activities.