For this purpose, “teaser” posters were created and disseminated at the initial stage. This was a repeated visualization of populist political campaigns. The main characters shown on the posters were young people.  After that, a concert, called Aradani, was planned and organized. The price for attending the concert was the evidence indicating that the person participated in the elections and made a choice; that is, the concert could be attended by those young people who had a voting mark on their thumb checked under ultraviolet light. Additionally, Zoma offered a symbolic 25% discount in its apparel store to those youths who participated in the elections. As a result, the political posters attracted a lot of interest and attention. Many comments were made about them on the internet and the concert was attended by about 500 young people. This demonstrates that the campaign contributed to increased youth participation in the elections.